White-label Exchange

Brand Customization

Prepare the visual and content assets needed for a consistent white-label exchange experience.

View as Markdown

Brand customization should make the exchange feel native to the partner product while keeping trading information clear, consistent, and compliant.

Customization areas

AreaExamples
Visual identityLogo, favicon, accent color, entry banners, and campaign cards.
Entry placementHomepage modules, asset pages, wallet pages, account center, and trading shortcuts.
User copyRisk prompts, transfer copy, trading entry labels, and support messaging.
Asset packagesDownloadable partner assets for marketing, entry cards, and white-label materials.

Quality checklist

  • Use the correct logo version for light and dark backgrounds.
  • Keep trading actions visually clear and easy to distinguish from marketing content.
  • Localize screenshots and downloads separately for Chinese and English pages.
  • Keep support and risk prompts consistent with the actual trading workflow.
Usage Guidelines

Review brand and material usage rules.

Asset Downloads

Download approved visual assets.

Asset and content checklist

  • Provide light and dark logo variants with clear minimum-size and safe-area rules.
  • Prepare localized entry banners, card assets, alt text, and user-facing descriptions.
  • Confirm which surfaces display 6MM branding and which are partner-branded.
  • Test assets on desktop and mobile layouts before launch.
  • Keep filenames, versions, owners, approval dates, and replacement history in an asset register.

Use descriptive alt text that explains the function of each image in its page context. Do not use keyword lists or repeat unrelated search terms in image descriptions.